We Tell You Exactly What You Need to Do to Grow Your Business
We are experts at understanding the story your numbers are telling about your business, and boiling everything down into clear, simple steps that will drastically reduce your overwhelm and help you move towards your goals in a sustainable manner.
MLHC's Story
MLHC didn’t start out as a typical fractional CFO & bookkeeping firm that ONLY handles your numbers. It was inspired by a need that all business owners have — to receive professional support in making the critical day-to-day business decisions that impact your bottom line.
Michelle Herscu, the Founder & CEO of MLHC experienced this first-hand as she worked through every position in the world of finance, ranging from being a bank economist and doing risk management for Visa to overseeing entire accounting departments and working side-by-side with senior management as the CFO of a medium-sized construction company.
Throughout these many years of service, Michelle worked closely with company leaders, helping them make big decisions for their businesses. She learned important things from her experience:
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Decision-Making Pressure: Michelle discovered that the responsibility of making big decisions is hard to do with no support
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Common Challenges for Business Owners: Michelle realized that she wasn't alone in facing these challenges. Many business owners struggle with making these important decisions because they don’t have access to the guidance they need to do it well
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A Need for More than Just Numbers: In her roles, Michelle saw that most accounting services only focus on taxes and don't provide the support that business owners need to understand how to use their numbers to confidently make better decisions for their business.
These experiences led Michelle to create MLHC — a fractional CFO & bookkeeping firm that is pioneering a change in the accounting industry by teaching business owners how to connect the dots between their finances and their day-to-day decisions… so that you can CONFIDENTLY make decisions with LESS stress!
Since its founding, MLHC has built a team of amazing Canadian accounting professionals, and is proudly servicing clients in the provinces of Ontario, BC and Alberta. The vision is to expand MLHC’s services to other provinces, create better accessibility to these much-needed resources, and ultimately help more businesses at the decision-making level… like yours!
The Amazing Team
MLHC takes pride in having an amazing team of experienced professionals who are dedicated to serving you with the integrity and respect your business deserves. They are committed to constantly improving their services and help you keep your numbers in check so that you can focus on doing what you love, and grow your business!
About Michelle
Michelle Herscu is the founder and CEO of MLHC Professional Corporation, where she serves as a Fractional CFO & CPA with a mission to revolutionize the traditional accounting industry. With over 20 years of diverse experience in finance — starting as a bank economist and risk manager for Visa, to leading accounting departments and serving as CFO for a medium-sized construction company, Michelle provides small business owners with the confidence and resources they need to not only understand their numbers but make decisions that contribute to their long-term growth.
Michelle’s expertise in optimizing financial operations, from creating streamlined accounting teams and establishing SOPs to setting the right KPIs, empowers business owners to regain control of their financial performance. She is dedicated to helping clients achieve sustainable, long-term growth while offering access to her extensive network of professionals — ensuring they have the support needed to build toward their goals.
Outside of her work, Michelle can be found spending time with her family, staying active with walks and epic Pilates workouts, and sipping a plain Starbucks Americano. Her favourite food is pizza and she can never resist a good slice!
About Jaime
Jaime Trujillo-Ramirez is a seasoned Fractional CFO committed to helping businesses achieve financial excellence and sustainable growth. With over 15 years of experience spanning real estate, renewable energy, cannabis, and technology (SaaS), Jaime specializes in strategy, financial planning, analysis, and reporting. He helps businesses optimize their strategy and financial models, execute major transactions, and lead high-performance teams. As an entrepreneur, Jaime played a key role in the growth of scaling a start-up from inception to over 100 staff and expanding internationally. His expertise in strategic planning and execution has driven significant business growth initiatives, acquisitions, and high-value partnerships.
Jaime excels in fostering growth, managing complex budgets, and enhancing operational efficiencies. He assists businesses with strategy and planning, setting budgets, assessing plans for feasibility, and establishing objectives and key results to measure success. By leveraging his entrepreneurial experience, Jaime provides insightful advice that helps clients solve problems and confidently achieve their strategic goals.
Outside of his professional endeavours, Jaime enjoys staying active with walking and strength training workouts, and he’s committed to a healthy lifestyle. His dedication to continuous improvement, both personally and professionally, makes him an ideal partner for businesses seeking to drive success and make impactful financial decisions.